Quick internet based search reveals that Cash Lady isn't even a lender, but a broker, part of PDB UK Ltd. One of 25 brand/domain names currently registered as active on its CCL. It boasts on its site as to its expertise in generating huge volumes of high quality leads, over 15,000 each week so it says. Apparently, affiliates that refer in can earn up to £50,000 per month.
Whether things will change is a good question and my own opinion is that they won't, not in the long run anyway. Any victory achieved by regulatory body/legislation in the short term is likely to be trumped in the long term with new tactics or strategies by these firms. Any attempt to curtail those new practices are likely to be very lengthy again. Sadly, there is too much money to be made for these people to just roll over.
I make no apology for posting part of a creditor e-mail, from Wonga (who are supposed to be one of the better ones!!!) here.....
"Dear *****,
I am writing with reference to the debt outstanding under the Loan Agreement dated between you and wonga.com Limited in the amount of 1044.88.
You agreed to repay this loan in full on 2013-03-28 and as of today the debt has remained outstanding for more than 90 days."
That was sent to my client by e mail and received at 6 08 am on June 26th. I have an actual letter on file dated 2nd April from Wonga which includes the following:
Original loan amount £88.50
Default fees and interest £177.63
Current amount you owe £637.63
We can safely conclude from this that the original loan was probably re-financed or topped up once or twice prior to default, but notwithstanding my clients undoubted foolishness, or desperation, or both, in this matter, to get to that level from £88.50, assumedly at some point early in March if you rewind the timeline, to over £1044 as it stands now is quite staggering in its naked, unadulterated greed.
I truly, genuinely hope my cynicism as to the future is misplaced, but I very much doubt it.
Regards.
Last edited by
size5 on Wed Jul 03, 2013 3:14 pm, edited 1 time in total.